Life insurance needs to be sold. The primary conversion medium is via an outbound call centre. Current efforts to contact consumers via phone is leading to contact rates between 40-60% – leaving prospects that do not pick up the phone. We are seeking alternative contact strategies to improve contact rates – speaking with a prospect.A virtual agent will help us in our quest, the AI driven VA will pick up once call attempts have been exhausted. Email address is a field of data captured, as is the permission to be contacted via electronic mediums.The AI virtual assistant automatically contacts, engages and follows up with leads using natural conversation until the lead converts or opts out. The sales assistant captures the prospects sentiment, the platform extracts key information such as best times to call, and then the AI assistant hands off the lead to the appropriate human sales agent to continue the conversation via a call to close the sale.