Five annoying B2B marketing tactics to avoid
Since the arrival of COVID-19, we’ve seen a wave of marketing redundancies, marketing budgets being slashed and the onset of ‘panic marketing’. Azadeh Wiliams looks at five common annoying B2B …
Brand characters could be the most undervalued asset in B2B marketing
It’s hard to tell a great story without a great character but most B2B brands seem reticent to entertain the idea. One exception is Salesforce, which introduced Astro who helped …
B2B Marketers Still Prioritizing Customer Experience & Engagement
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and customer experience remain a priority. Wpromote recently conducted its “2021 State of B2B Digital Marketing” …
How to Get Quality Leads on LinkedIn
Lead generation is crucial for the growth of any company. Yet, it is not enough to have a lot of leads. Quality is what matters. In particular, a quality lead …