Instead of looking to attract hundreds of leads to the sales funnel, ABM promotes a more-targeted approach for B2B firms, aiming to leverage accounts that are likelier to provide revenue and/or that are strategically important.

A practical guide to planning, executing and reporting your account based marketing programs. What technology is involved and what you need to get up and running.

Learn why the changing world of Demand generation necessitates a focus on closed-loop marketing – what it means for marketers today and how it will become more important moving forward. What obstacles prevent it and how you can overcome them, as well as what technology can help you.

A practical guide to planning, executing and reporting your account based marketing programs. What technology is involved and what you need to get up and running.

A prescriptive approach to helping CMOs and Marketing Operations leaders follow the money they’re investing to acquire prospects, on an end-to-end basis.

How to identify inefficient steps in your current Demand Generation process and what you can do to streamline the process, free up precious man hours and ultimately deliver stronger ROI.

An overview of the role of email marketing for lead generation, best use and advantages of third party email lists.

Best Practice Guidelines for 3rd Party Email List Purchasing

Best Practice Guidelines for Email Advertising

Find out how we can tailor an online lead generation program that is right for you here in our white paper.

The second series of iCumulus online lead generation white paper. Find out what insiders say about best practices and insights of successful online lead generation programs.

An introduction to online lead generation. Find out why it’s trending and what tactics are available to you.