As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and customer experience remain a priority. Wpromote recently conducted its “2021 State of B2B Digital Marketing” …
Wpromote’s new trend report reveals that B2B marketers are looking to capitalize on 2020’s digital acceleration but may be underprepared for upcoming data challenges. For the 2021 State of B2B …
At the beginning of 2020, it was the norm for any respectable technology industry leader in business to business (B2B) sales to spend upwards of 80% of their time on …
Trading an ebook for a prospect’s contact information is among the purest forms of content marketing. It’s an effective way for B2B sellers to find their next customer. B2B companies …
Measuring ROI and attribution has been listed as the top challenge (44%) among B2B marketers in Asia, according to an Adobe survey titled “State of B2B marketing in Asia” which …
We agree with this concept – the future of digital advertising is cookie-less tracking solutions. From our experience, more and more clients are looking for privacy-first solutions that do not …
Marketers Add New Capabilities To Meet Growing Digital Customer Engagement, Resulting in Higher Average Order Value for Many Companies, MeritB2B Reports MeritB2B, the leading provider of B2B data and performance …
2020 was a tough year for B2B marketers – and everyone else. But there were some bright spots. A few B2B marketing strategies did particularly well in 2020, and demand generation was …
B2B brands’ advertising is largely ineffective but needn’t be. To create more memorable ads, there are three simple rules. The best investments – in finance and marketing – are contrarian …
In recent years, ABM (account-based marketing) has been steadily rising as a business marketing strategy. Also sometimes referred to as key account marketing, ABM is a focused strategic approach to …