From increasingly tough competition to savvy buyers, an abundance of (mis)information online, and difficulty in tracking leads, B2B lead generation is tough. Yet as long as businesses exist, teams will need tactics …
CMOs are under increased pressure to prove the ROI of their marketing programs and deliver on set KPIs — and a new year always brings new campaign expectations. This is …
Everyone in business-to-business (B2B) marketing agrees brand is important. Without adequate investment in brand we fail to create future demand, we reduce loyalty, we have to lower prices and we …
Getting leads should be easy for B2B companies, right? Turn on the money faucet, let the leads pour in, and watch sales turn them into closed deals. The reality? A …
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and customer experience remain a priority. Wpromote recently conducted its “2021 State of B2B Digital Marketing” …
Wpromote’s new trend report reveals that B2B marketers are looking to capitalize on 2020’s digital acceleration but may be underprepared for upcoming data challenges. For the 2021 State of B2B …
At the beginning of 2020, it was the norm for any respectable technology industry leader in business to business (B2B) sales to spend upwards of 80% of their time on …
Trading an ebook for a prospect’s contact information is among the purest forms of content marketing. It’s an effective way for B2B sellers to find their next customer. B2B companies …
Measuring ROI and attribution has been listed as the top challenge (44%) among B2B marketers in Asia, according to an Adobe survey titled “State of B2B marketing in Asia” which …
We agree with this concept – the future of digital advertising is cookie-less tracking solutions. From our experience, more and more clients are looking for privacy-first solutions that do not …