A good question to ask yourself is why is a marketing audit even necessary in the first place.
A marketing audit in essence provides you with a detailed look at the marketing operations of your business. This allows you to evaluate the performance, budget, and resources available to the department as a whole.
A marketing audit is an incredibly useful tool that marketers can use in order to fully understand your current marketing network. In doing so, you can then plan a strategy to solve any issues that may come up during the audit process.
We at iCumulus can provide a comprehensive and systematic audit of your marketing processes by: