How AI is transforming the world of digital marketing
Artificial Intelligence (AI) has been a hot buzzword since many years now, and for good reason. It has permeated so many aspects of our modern life that we have reached …
How AI has evolved in the marketing industry – and where it’s headed next
Throughout history, the basic purpose of marketing hasn’t changed. As in generations past, the role of the marketer today is to encourage consumer engagement in hopes of driving purchases and …
5 growth principles B2B marketers need to embrace today
Growth. It is on everybody’s mind as companies struggle to find their footing amid the evolving economic landscape. With budgets tightening across industries, brands in both B2B and B2C industries …
11 Creative Ways To Use AI-Driven Conversational Marketing
Responding to consumers in real-time is the cornerstone of conversational marketing, leading businesses around the world to implement tools driven by artificial intelligence (AI) as part of their customer outreach. …
Artificial Intelligence in Email Marketing – The Possibilities
Email Marketing has been around since forever. There are plenty of articles any of us can read on Google about Email Marketing. Why is email marketing important? How to Master …
The tech revolution and its impact on the B2B world
With new-age tech transforming the ecommerce landscape, B2B players are investing in AI, VR, Big Data and leveraging social media to personalise the shopping experience. India’s improved capabilities in creating …
THE PIVOT: ACCELERATED MIGRATION TO REMOTE AND DIGITAL IN B2B MARKETING
Amid the COVID-19 pandemic, the way companies interact with as well as buy and sell from each other now looks fundamentally different than it used to—and that is likely permanent. …
Is Business-to-Everyone (B2E) the future of B2B?
To be successful in the rapidly changing digital world, businesses should be able to deliver personalized customer experiences to individuals that are part of the buying decisions Historically, businesses considered …
AI in Marketing: Myths vs. Reality
The true promise of AI in marketing is greater speed, writes Jonny Bentwood, Global Head Of Data & Analytics at UK PR agency Golin There is a great deal of hype around AI …
US B2B digital advertising is thriving while traditional B2B spend plummets amid the pandemic
Though the B2B digital ad market represents a small slice of total US digital ad spending, it is thriving as the coronavirus pandemic continues to plague parts of the world …