As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and customer experience remain a priority. Wpromote recently conducted its “2021 State of B2B Digital Marketing” …
CEO of MeritB2B, the leading provider of B2B marketing solutions. Data-Driven. Tech Enabled. Growth Obsessed. There is a reason why the old adage is “know thy customer” and not “know thy …
The 2021 Growth Marketing Maturity (GMM) Study, a new industry initiative launched by Stein IAS in partnership with WARC and The Effectiveness Partnership, has revealed that most B2B marketing leaders now …
The B2B shift to digital ad spend is accelerating more quickly than most could have imagined, according to eMarketer’s US B2B Advertising Forecast ’21. With a surge of dollars now …
Wpromote’s new trend report reveals that B2B marketers are looking to capitalize on 2020’s digital acceleration but may be underprepared for upcoming data challenges. For the 2021 State of B2B …
At the beginning of 2020, it was the norm for any respectable technology industry leader in business to business (B2B) sales to spend upwards of 80% of their time on …
Trading an ebook for a prospect’s contact information is among the purest forms of content marketing. It’s an effective way for B2B sellers to find their next customer. B2B companies …
Ireland’s B2B marketing sector has benefited positively from the pandemic overall according to a new report, published by Squaredot, the B2B marketing agency in association with the Marketing Institute of …
Lead generation, the process of identifying and nurturing potential customers, continues to be a major challenge for marketers in 2021. The biggest reason behind it is that competition in every …
The 2021 outlook is one of growth. Consider our current state: projected GDP growth, increasing vaccination availability, the imminent reopening of the economy, favorable interest rates, plus many more signs …