Digital Marketing

The New Rules of B2B Lead Generation

At the beginning of 2020, it was the norm for any respectable technology industry leader in business to business (B2B) sales to spend upwards of 80% of their time on …


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Using an Ebook for B2B Lead Generation

Trading an ebook for a prospect’s contact information is among the purest forms of content marketing. It’s an effective way for B2B sellers to find their next customer. B2B companies …


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