Digital Marketing

Is Business-to-Everyone (B2E) the future of B2B?

To be successful in the rapidly changing digital world, businesses should be able to deliver personalized customer experiences to individuals that are part of the buying decisions Historically, businesses considered …

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AI in Marketing: Myths vs. Reality

The true promise of AI in marketing is greater speed, writes Jonny Bentwood, Global Head Of Data & Analytics at UK PR agency Golin There is a great deal of hype around AI …

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