Marketers Add New Capabilities To Meet Growing Digital Customer Engagement, Resulting in Higher Average Order Value for Many Companies, MeritB2B Reports MeritB2B, the leading provider of B2B data and performance …
Over two thirds (68%) of respondents consider B2B marketing as ‘very important’, with most (93%) considering or already activating digital ad campaigns, according to new research. Creative technology studio Appetite …
Award-winning B2B marketing agency Earnest has compiled the latest statistics and ‘need-to-knows’ for B2B marketers in 2021, compelling readers to reboot how they reach and engage their buyers. In an animated …
In 2021, new measures will emerge to accurately measure the effectiveness of this media. ROI will be paramount in every marketer’s dictionary. The pandemic has battered the downward-spiralling economy although …
Did you know that the number of marketers adopting AI technology grew by 44% between 2017 and 2018? At Leadfeeder, we use machine learning to filter ISPs and nonrelevant hostnames out …
A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B marketing campaign. Without …
B2B marketing is undergoing a transformation as businesses innovate and experiment with their media choices, including a newfound interest in digital audio, a new WARC study in association with audio …
B2B brands’ advertising is largely ineffective but needn’t be. To create more memorable ads, there are three simple rules. The best investments – in finance and marketing – are contrarian …
You sent an important email and are waiting for a reply. You checked your inbox a couple of times, and it’s empty. A few days passed, and you’re wondering whether …
The Covid-19 pandemic has accelerated new digital customer behaviours across the globe. During this period, more of us have spent an increasing amount of time online, browsing through social media …