Here at iCumulus, we believe that a paid social strategy is at the cornerstone of successful digital & social media marketing in today’s environment.
Our overall paid social objectives include the following:
- Integrated Strategy: LinkedIn and other key B2B social platforms
- Key Platforms: We use dynamic budget allocation amongst platforms to maximise performance and minimise cost:
- CTR Maximisation: We run A/B Split Testing on all ads, to maximise click-throughs
- Performance Maximisation: When landing page conversions are tracked, we optimise social advertising to the best combinations of CTR and Conversion Rate.
To achieve these objectives, we also help you:
- Create a Social Page
- Promote your Content
- Measure and Optimise your Campaign Performance
- Provide helpful Content Tips
Here are some of the Paid Social Tools in which we are experts in:
- LinkedIn Sponsored Content:
Build your ideal audience to target the right professionals and build brand awareness, nurture relationships, and drive leads
- LinkedIn Dynamic Ads:
Build Brand Awareness by acquiring more followers for your LinkedIn Page and generating higher engagement and lead conversion rates with prospects
- LinkedIn Sponsored InMail:
Send personalized messages and relevant content to targeted prospects and boost conversions.
- Twitter for Business:
Promote your posts to target the right audience, drive brand awareness, grow your Twitter follower base, and drive more downloads & conversions for your content.
- Facebook Business:
Run targeted campaigns across Facebook, Instagram, Audience Network, and Messenger – at once, to over a billion people. Driving brand awareness, relationship nurturing, and lead generation with just a few clicks.