It is commonly known that the line in each programmatic campaign that delivers the best overall results is the re-targeting. The next major issue generally is how to expand on the data pool to retarget against. 3rd party data from the exchange allows the ability to find look-a-like audiences or very close matches to the ideal target audience.
Custom Audience builds
facebook and google
Look-a-like audience build
Programmatic targeting for Display
Online Video targeting
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