Services

eDM Campaign Brief Form

Technical Specifications and requirements:

Creative Specs: 400 to 600 pixel HTML File – 60K File Max(see Best Practice – HTML email design below)
Text Version: Text Version of creative, or a link to hosted web page where message appears (this is for
people who cannot open HTML emails)
Image Version: All images can be in gif, animated gif.
Campaign timings: iCumulus requires 3 working days from receiving the creative, as per the specs above, to
perform testing and data matching prior to the defined campaign request date/times.

    Campaign Details

    Fill in client name and details

    Name of the campaign

    Names of the database ie - FDS, GAS, Email Cash or Ripple Direct

    Date of when email is to be sent out

    Dates of when overall campaign is commencing - although if not relevant leave blank

    The time of day you want the email sent out

    3 days prior to broadcast date

    5 days prior to broadcast date


    Message Set-up

    Enter your clients details here is you do not want a generic from field

    This is the statement from the client in relation to why a member is receiving the email - you are receiving this as a result of joining the XXX marketing database

    Any specific requirements - default will be the Dream Member Management Portal

    Quick, catchy, call to action in order to enhance open rate.

    Not required - We adhere to Commonwealth Legislation - Privacy Act


    Personalisation

    Already set up for “Dear – first name” however you may want something different such as “Dear – Mr/Ms – last name) if this is the case, please supply details of this in the box below


    Tracking

    Please have all tracking embedded in to HTML – if not please supply to us.

    The trafficking will be done by us, and you will receive the reports on the results of the campaign.


    Reporting


    Test and Seed list

    traffic@icumulus.com.au

    If you would like us to test the email to your company first, please supply email addresses below

    Learn more about our services