B2B marketers find that targeting to key accounts and “flipping the funnel” drive double-digit ROI
There’s good reason account-based marketing is top of mind for many marketers: 84% of B2B marketers say that ABM delivers a higher ROI than any other approach, reports the Information Technology Services Marketing Association (USA).
Instead of looking to attract hundreds of leads to the sales funnel, ABM promotes a more-targeted approach for B2B firms, aiming to leverage accounts that are likelier to provide revenue and/or that are strategically important.
Download this free, information-packed eBook to learn:
- Why ABM delivers such stunning results
- ABM best-use scenarios
- The challenges of ABM
- Tools you’ll need to build a scalable ABM system
- Pitfalls to avoid
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