B2B marketers will become growth drivers, and will own the all-important digital journey. “For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s …
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5 trends of Artificial Intelligence in marketing that will mark 2021
Without a doubt, last year was a watershed for the adoption of new technologies, as the COVID-19 pandemic accelerated the implementation of tools based on Artificial Intelligence (AI) for various business areas. …
Five Marketing Strategies For B2B E-Commerce
It is undeniable that B2B e-commerce has been rapidly growing over the past few years. However, along with its rapid growth is tougher competition among the industry players. Everybody wants …
How AI Chatbots Can Boost Patient Engagement, Care Experience
An artificial intelligence-powered chatbot is helping providers at UCHealth increase patient engagement and enhance the care experience. The rise of artificial intelligence tools in healthcare has introduced new methods of …
Digital is a boon for B2B marketing. Here’s why
B2B marketing got on to the digital bandwagon relatively late. But the foundations have already been laid. Companies now need to leverage digitalisation to hit that growth curve. B2B marketing, …
Conversational Marketing Trends: Chatbots Are Still Missing the Human Element of Conversation
Latest Conversational Marketing Analytics Trends State that Customers’ Emotions Have Significant Influence on Their Satisfaction with a Service Chatbot Strategy Analytics – The development of conversational agents or chatbots that can engage …
Peeking into the Present & Future of B2B Marketing Automation
We explore the game changer that B2B Marketing Automation is with a detailed case-study analysis and how it can get the marketing ball rolling for brands. It is most likely …
Conversational marketing and chatbots 101: Understanding the buyers’ journey
In a technologically advanced world that promotes fast-paced consumerism and instant gratification, 21st-century consumers have become that much more demanding. The digital marketplace has largely eliminated the need for face-to-face …
10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy
B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation …
The BOT(tom) line – Chatbots are one of the biggest innovations in the marketing industry
Chatbots are one of the biggest innovations in the marketing industry but in order to use them effectively, brands must carefully consider the customer journey and how they implement this …