In recent years, ABM (account-based marketing) has been steadily rising as a business marketing strategy. Also sometimes referred to as key account marketing, ABM is a focused strategic approach to …
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How AI has evolved in the marketing industry – and where it’s headed next
Throughout history, the basic purpose of marketing hasn’t changed. As in generations past, the role of the marketer today is to encourage consumer engagement in hopes of driving purchases and …
5 growth principles B2B marketers need to embrace today
Growth. It is on everybody’s mind as companies struggle to find their footing amid the evolving economic landscape. With budgets tightening across industries, brands in both B2B and B2C industries …
11 Creative Ways To Use AI-Driven Conversational Marketing
Responding to consumers in real-time is the cornerstone of conversational marketing, leading businesses around the world to implement tools driven by artificial intelligence (AI) as part of their customer outreach. …
Brands are wasting 95% of their B2B marketing: business marketing in a personal world
2020 has taught us to get comfortable with dizzyingly blurred lines. With no commutes, wardrobe changes, or illusions of work-persona perfection, we’ve all learned one key lesson. That even when …
Artificial Intelligence in Email Marketing – The Possibilities
Email Marketing has been around since forever. There are plenty of articles any of us can read on Google about Email Marketing. Why is email marketing important? How to Master …
How to influence C-level decision makers in B2B marketing?
A thorough guide to influential B2B marketing using multi-dimensional tactics and an improved marketing strategy aimed for C-level decision makers. Being in the B2B marketing world, are you still wondering …
The tech revolution and its impact on the B2B world
With new-age tech transforming the ecommerce landscape, B2B players are investing in AI, VR, Big Data and leveraging social media to personalise the shopping experience. India’s improved capabilities in creating …
Five Things B2B CMOs Must Do To Prepare For The Year Ahead
For B2B CMOs, we don’t know what 2021 has in store for us, but one thing is certain — we should continue to expect the unexpected and embrace change as …
Conversational AI for President: The Covid-19 Chatbot Use Case
Our interactions with government agencies hardly ever find their way into our dinner-table conversations, yet they play a huge role in our everyday lives. From applying for benefits to renewing …