Artificial intelligence has great potential in marketing, especially in the domain of B2B sales. Here’s how you can use AI to your advantage. Over the years businesses have employed different technologies that …
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Don’t Worry, Be H(AI)ppy
Can we trust artificial intelligence now that some AIs are getting so sophisticated it’s beyond human capacity to understand them? Can we rely on AI programmers to be responsible enough …
Passenger flow analytics & marketing for airports
Understand the end-to-end passenger journey Utilize your existing wireless infrastructure to analyze the entire journey of the passengers from curb-to-gate and gate-to-curb. Visualize passenger flow from check-in to security to …
Is the future of banking distribution conversational ?
AI-enabled banking distribution models Whether through chatbots or voice assistants, bank customers are beginning to experience Banking AI and are responding favourably. Initially, the focus of these interfaces is similar …
Infographic: 10 Stats that prove people are addicted to Email
As invasive species of communication channels have taken root around it, email has continued to fight for the light – and it keeps evolving. In fact, researchers have been busy …
People Based Marketing – Hot Trend in Digital for 2019
We at iCumulus are very pleased with the heightened awareness of the term People Based Marketing. To us it is a term we have been using for 20 years. In …
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B2B Lead Generation Basics
This guide, based on my experience working with many rapid-growth B2B organizations, outlines lead generation best practices to help businesses build the foundation for and improve upon their lead generation …
B2B Budget 2019 – See How Much Will Be Spent on B2B Marketing
Email gets a nice slice of the average B2B marketing budget, according to The 2019 State Of IT, a study by Spiceworks. The channel now receives 12% of the average …
Top Considerations For Outsourcing B2B Lead Generation
Written By Chris Marin Co-Founder & CEO at Convertist, a B2B lead generation SaaS and service out of downtown San Francisco. As a founder of an angel or venture-backed company, the …
5 Things You Need To Improve Your Lead Gen And Grow Your Business
Content is more useful than a lot of people realize. Too many companies spend time creating content but don’t do a whole lot to ensure that their content is useful and has …